ad:personam Self Serve DSP

ad:personam Self Serve DSP

A self-serve demand-side platform (DSP) that leverages AI-driven insights for efficient programmatic advertising, with no minimum ad spend required.

About ad:personam Self Serve DSP

ad:personam is a self-serve demand-side platform (DSP) designed for businesses of all sizes to excel in programmatic advertising. Built on Microsoft Invest DSP technology, it offers a seamless experience for creating, managing, and optimizing campaigns across video, connected TV, mobile, and display formats. The platform features AI-powered insights and planning tools, transparent pricing, access to premium inventory, and curated deals. Its user-friendly interface allows marketers to launch multiple campaign types efficiently while leveraging advanced targeting options like cookieless and contextual targeting.

How to Use

Sign up for a free trial or choose a paid plan. Use the intuitive interface to create, monitor, and optimize your programmatic campaigns. Take advantage of AI-driven tools for strategic planning, utilize pre-designed templates, and select from extensive targeting options to reach your audience effectively.

Features

  • Transparent and flexible pricing models
  • Comprehensive programmatic advertising solutions
  • Detailed reporting and analytics
  • Cookieless and contextual audience targeting
  • Multi-channel campaign management
  • Self-serve platform with easy navigation
  • Access to premium ad inventory
  • Supports multiple ad formats
  • Integration with data marketplace
  • AI-powered campaign planning and optimization

Use Cases

  • Managing in-house programmatic campaigns easily
  • Securing access to premium ad inventory and curated deals
  • Launching video, connected TV, mobile, and display ads
  • Utilizing AI tools for smarter campaign planning
  • Targeting specific audiences with cookieless and contextual methods

Best For

Small BusinessesFreelancersDigital AgenciesMedia BuyersMarketing Teams

Pros

  • Robust campaign management features
  • Access to top-tier ad inventory
  • Intuitive, user-friendly interface
  • Supports diverse ad formats
  • No minimum ad spend required
  • Transparent, straightforward pricing
  • AI-driven insights and optimization tools
  • Advanced targeting options including cookieless

Cons

  • Some advanced features may need higher-tier plans
  • API integration with Xandr Invest requires a DSP seat
  • The free tier has limited functionalities

Pricing Plans

Choose the perfect plan. All plans include 24/7 support.

Free

€0

Access the AI Assistant Planner to create intelligent, multi-channel campaigns easily. No credit card needed.

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Most Popular

Starter

€149

Full access to ad:personam's self-serve DSP for managing diverse programmatic campaigns with advanced tools and insights.

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Pro

€299

Unlock advanced features, multimedia ad formats, and priority support to achieve your advertising objectives.

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FAQs

What is a demand-side platform (DSP)?
A DSP enables advertisers to buy ad space programmatically in real time, targeting specific audiences based on location, demographics, and interests.
How does ad:personam's self-serve DSP operate?
It allows users to create, optimize, and monitor campaigns through an easy interface, utilizing AI and machine learning to target audiences and make real-time bidding decisions.
Is ad:personam suitable for small businesses and agencies?
Yes, it is designed for small businesses and agencies seeking control, transparency, and ease of use, regardless of technical expertise.
Is there a minimum campaign budget on ad:personam?
No, there is no minimum budget requirement. You only pay for ad media and the subscription fee, making it flexible for all users.
What kind of support does ad:personam provide?
We offer dedicated technical support, a comprehensive knowledge base, tutorials, and personalized assistance for pixel setup and third-party ad tags.
Can I integrate ad:personam with existing systems?
Yes, ad:personam integrates with Xandr Invest via API, but a DSP seat is required for full API access and programmatic capabilities.