ad:personam Self Serve DSP

A self-serve demand-side platform (DSP) that leverages AI-driven insights for efficient programmatic advertising, with no minimum ad spend required.

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About ad:personam Self Serve DSP

ad:personam is a self-serve demand-side platform (DSP) designed for businesses of all sizes to excel in programmatic advertising. Built on Microsoft Invest DSP technology, it offers a seamless experience for creating, managing, and optimizing campaigns across video, connected TV, mobile, and display formats. The platform features AI-powered insights and planning tools, transparent pricing, access to premium inventory, and curated deals. Its user-friendly interface allows marketers to launch multiple campaign types efficiently while leveraging advanced targeting options like cookieless and contextual targeting.

How to Use

Sign up for a free trial or choose a paid plan. Use the intuitive interface to create, monitor, and optimize your programmatic campaigns. Take advantage of AI-driven tools for strategic planning, utilize pre-designed templates, and select from extensive targeting options to reach your audience effectively.

Features

Transparent and flexible pricing models

Comprehensive programmatic advertising solutions

Detailed reporting and analytics

Cookieless and contextual audience targeting

Multi-channel campaign management

Self-serve platform with easy navigation

Access to premium ad inventory

Supports multiple ad formats

Integration with data marketplace

AI-powered campaign planning and optimization

Use Cases

Managing in-house programmatic campaigns easily

Securing access to premium ad inventory and curated deals

Launching video, connected TV, mobile, and display ads

Utilizing AI tools for smarter campaign planning

Targeting specific audiences with cookieless and contextual methods

Best For

Small BusinessesFreelancersDigital AgenciesMedia BuyersMarketing Teams

Pros

Robust campaign management features

Access to top-tier ad inventory

Intuitive, user-friendly interface

Supports diverse ad formats

No minimum ad spend required

Transparent, straightforward pricing

AI-driven insights and optimization tools

Advanced targeting options including cookieless

Cons

Some advanced features may need higher-tier plans

API integration with Xandr Invest requires a DSP seat

The free tier has limited functionalities

Pricing Plans

Choose the perfect plan for your needs. All plans include 24/7 support and regular updates.

Free

€0

Access the AI Assistant Planner to create intelligent, multi-channel campaigns easily. No credit card needed.

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Starter

€149

Full access to ad:personam's self-serve DSP for managing diverse programmatic campaigns with advanced tools and insights.

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Pro

€299

Unlock advanced features, multimedia ad formats, and priority support to achieve your advertising objectives.

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Frequently Asked Questions

Find answers to common questions about ad:personam Self Serve DSP

What is a demand-side platform (DSP)?

A DSP enables advertisers to buy ad space programmatically in real time, targeting specific audiences based on location, demographics, and interests.

How does ad:personam's self-serve DSP operate?

It allows users to create, optimize, and monitor campaigns through an easy interface, utilizing AI and machine learning to target audiences and make real-time bidding decisions.

Is ad:personam suitable for small businesses and agencies?

Yes, it is designed for small businesses and agencies seeking control, transparency, and ease of use, regardless of technical expertise.

Is there a minimum campaign budget on ad:personam?

No, there is no minimum budget requirement. You only pay for ad media and the subscription fee, making it flexible for all users.

What kind of support does ad:personam provide?

We offer dedicated technical support, a comprehensive knowledge base, tutorials, and personalized assistance for pixel setup and third-party ad tags.

Can I integrate ad:personam with existing systems?

Yes, ad:personam integrates with Xandr Invest via API, but a DSP seat is required for full API access and programmatic capabilities.