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Birdseye

Birdseye

A comprehensive platform for personalized direct mail campaigns and AI-powered email marketing solutions for businesses.

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About Birdseye

BirdseyePost simplifies personalized direct mail marketing by enabling businesses, especially Shopify stores, to create targeted postcards, reach specific audiences, and monitor campaign results seamlessly. Its AI-driven platform automatically designs and dispatches highly personalized emails and postcards, boosting sales and customer retention effortlessly. Ideal for companies seeking to enhance engagement through direct mail and email marketing channels.

How to Use

Create targeted postcard campaigns by identifying your ideal customer profile, designing customized mailers, and integrating with your existing marketing tools. The platform automates the entire process—from design and printing to mailing and performance tracking—making marketing effortless and effective.

Features

  • Engagement tracking with SnapCapture™ technology
  • AI-powered email marketing automation
  • Real-time campaign insights and attribution metrics
  • Customizable, personalized mailer design tools
  • Automated creation and deployment of direct mail campaigns
  • Audience segmentation and address verification

Use Cases

  • Build local awareness and attract loyal clients for wellness clinics
  • Increase sales with personalized direct mail flows for ecommerce stores
  • Connect with buyers and sellers in real estate markets
  • Generate leads through targeted B2B direct mail campaigns
  • Drive repeat business and leads for home service providers
  • Increase in-store foot traffic for CPG and retail brands

Best For

Real estate agenciesConsumer packaged goods (CPG) & retail brandsWellness clinics and health providersEcommerce businessesHome service providersBusiness-to-business (B2B) companies

Pros

  • Premium design options with 24/7 support
  • Seamless integration with existing marketing platforms
  • Fully automated, end-to-end direct mail campaigns
  • Advanced audience targeting and personalization features
  • Real-time analytics and attribution tracking

Cons

  • Pricing details are not explicitly listed on the website
  • Learning curve may be required to maximize feature usage
  • Campaign effectiveness depends on audience targeting accuracy

FAQs

What services are included with BirdseyePost?
BirdseyePost offers postcard design, printing, mailing, analytics, integrations, and audience targeting features.
How can BirdseyePost help me attract new customers?
It enables precise targeting with an AI assistant named Penny, who searches extensive consumer databases to identify ideal prospects. Recipients who scan postcards become qualified leads instantly.
Are leads captured via SnapCapture opted-in and compliant with regulations?
Yes, all leads obtained through SnapCapture are automatically added to your marketing list with opt-in consent.
Where does BirdseyePost send mailings?
BirdseyePost operates out of offices in Toronto and Los Angeles, serving clients nationwide.
Can I personalize my direct mail campaigns?
Yes, the platform offers extensive customization options for designing personalized postcards and email content to maximize engagement.
Is there support for integrating BirdseyePost with other marketing tools?
Absolutely, BirdseyePost integrates seamlessly with popular marketing platforms to streamline your campaigns.