BooleanMaths Pulse

BooleanMaths is a marketing analytics platform tailored for D2C brands, providing precise attribution and real-time performance insights to optimize marketing efforts.

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About BooleanMaths Pulse

BooleanMaths is an advanced marketing analytics and attribution platform designed specifically for D2C brands. It enables marketers to drive measurable results by offering accurate attribution, seamless Conversion API integrations, and real-time data insights. The platform visualizes complete customer journeys from initial discovery through social media and ads to final purchase. Using fingerprinting technology, it tracks visitors across multiple sessions, and its no-code API integrations allow direct data feeds into advertising campaigns for enhanced performance.

How to Use

Install the BooleanMaths pixel via the Shopify app or manually, connect your ad accounts such as Meta and Google Ads, configure Conversion APIs to transmit first-party data, and set up influencer tracking for social media campaigns.

Features

Customer Journey Visualization
No-code API Integrations
Visitor Fingerprinting Technology
Conversion API Integration
Real-time Performance Data
Precise Marketing Attribution

Use Cases

Enhancing ad spend efficiency on Meta and Google Ads using Conversion APIs.
Tracking complete customer paths to better understand purchase decisions.
Improving ad campaign results with accurate attribution and live insights.

Best For

Business FoundersD2C BrandsE-commerce SellersShopify Store OwnersMarketing Agencies

Pros

Reliable data flow through Conversion APIs for ad campaigns.
Precise attribution of customer interactions and journeys.
Increase ROI with data-driven ad optimization strategies.
Integrates seamlessly with Meta, Google Ads, Shopify, Klaviyo, and Mailchimp.

Cons

Pricing varies based on business size and needs.
Initial setup may require some technical effort for pixel and API configuration.

FAQs

What is BooleanMaths?

BooleanMaths is a marketing analytics and attribution platform that helps D2C brands improve results through accurate data, Conversion APIs, and real-time insights.

How does BooleanMaths differ from Google Analytics or Shopify analytics?

BooleanMaths offers more precise attribution, real-time data, and Conversion APIs, providing a complete view of customer journeys beyond traditional analytics tools.

What are Conversion APIs and why are they important?

Conversion APIs transmit accurate first-party data directly to ad platforms, enhancing targeting and increasing return on ad spend.

Is BooleanMaths suitable only for D2C brands?

While optimized for D2C brands, BooleanMaths benefits any business seeking better marketing attribution and campaign performance.

How long does setup take?

Setup typically takes a few minutes using the Shopify app or manual pixel installation, with guided configuration.

Which platforms does BooleanMaths support?

BooleanMaths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp, and other major marketing platforms.

What attribution models are supported?

The platform supports multiple models, including First touch, Last touch, Linear, and more, for flexible analysis.

Can BooleanMaths help reduce customer acquisition costs and improve ROAS?

Yes, by providing accurate data, it enables smarter ad targeting, reducing CAC and boosting ROAS.

Is coding knowledge necessary to use BooleanMaths?

No, the platform offers no-code API integrations, making setup user-friendly and accessible without technical skills.

Is there a free trial available?

Yes, BooleanMaths offers a free trial so users can explore all attribution and analytics features before committing.