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Delve

Delve

AI-powered market research and marketing software for creating customer personas and conducting synthetic research.

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About Delve

Delve AI is an advanced AI-driven marketing and market research platform that automatically creates detailed personas for businesses, including competitors. It enables the generation of digital twins and synthetic users, allowing interactive chats, synthetic research, and actionable marketing insights. Ideal for e-commerce, B2B, and marketing agencies, the platform delivers data-backed understanding of customers, users, and employees to optimize marketing strategies.

How to Use

Easily generate detailed customer personas with Delve AI’s automatic tools, interact with digital twins for insights, perform synthetic research, and receive tailored marketing recommendations across various channels.

Features

  • Insightful analysis using both first-party and public data sources
  • Synthetic research capabilities for in-depth consumer understanding
  • Automated creation of customer personas
  • Digital twins enabling interactive customer simulations
  • Personalized marketing recommendations from AI insights

Use Cases

  • Develop buyer personas for e-commerce to segment shoppers effectively
  • Create B2B customer profiles to identify key decision-makers and segments
  • Generate data-driven personas for marketing agencies to enhance campaign performance
  • Perform social media audience research to identify trending topics and insights

Best For

Marketing agenciesB2B and SaaS companiesData-driven marketing professionalsMarket research teamsUser experience designersE-commerce businesses

Pros

  • Provides scalable and diverse customer insights
  • Creates comprehensive, data-backed personas
  • Offers actionable marketing strategies
  • Integrates seamlessly with platforms like HubSpot, Salesforce, and Google Analytics
  • Affordable synthetic research options

Cons

  • May require time to master all platform features
  • Website data collection needs cookie consent compliance
  • AI-generated data should be validated for accuracy

Pricing Plans

Choose the perfect plan. All plans include 24/7 support.

Website Persona

Free

Start creating detailed website personas at no cost today.

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FAQs

What is a Customer Persona?
A customer persona is a semi-fictional profile representing a customer segment, used to improve marketing and customer experience strategies.
What does Digital Twin of a Customer (DToC) mean?
A Digital Twin of a Customer simulates consumer behaviors to help optimize marketing efforts and enhance customer journey experiences.
How does Delve AI generate customer insights?
Delve AI analyzes first-party and public data to create detailed personas and synthetic users, providing actionable insights for marketing strategies.
Can I integrate Delve AI with my existing marketing tools?
Yes, Delve AI integrates with popular platforms like HubSpot, Salesforce, and Google Analytics to streamline data collection and analysis.
Is synthetic research reliable for marketing decisions?
Synthetic research offers valuable insights, but it’s recommended to validate findings with real data for critical decisions.