Incremental ai (Tradeswell ai)

A comprehensive retail media measurement platform that delivers predictive insights for driving growth and strategic decision-making.

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About Incremental ai (Tradeswell ai)

Incremental is a retail media measurement platform that offers predictive and actionable insights to fuel growth. It consolidates data from an entire ecommerce ecosystem, providing a holistic view of performance. The platform enables media buyers to measure campaign effectiveness, optimize strategies, run scenario analyses, and leverage commerce insights. Its focus on neutrality and consistent measurement ensures reliable, comparable results across all retail media networks.

How to Use

Schedule a demonstration with Incremental’s sales team to explore customized solutions for your retail media campaigns. The platform helps you measure performance, optimize advertising spend, plan scenarios, and analyze ecommerce data effectively.

Features

Unified retail media measurement and reporting
Consistent cross-network performance tracking
Advanced campaign optimization tools
Scenario planning and forecasting capabilities
Comprehensive commerce analytics

Use Cases

Assessing the incremental sales impact of retail media campaigns
Forecasting sales targets based on media strategies
Analyzing ecommerce data to refine media planning
Optimizing advertising budgets for maximum ROI

Best For

Marketing professionalsEcommerce brandsData analystsAdvertising specialistsRetail media buyers

Pros

Ensures consistent measurement across multiple retail media channels
Provides an impartial, third-party measurement platform
Focuses on maximizing incremental sales growth
Offers actionable insights to improve campaign performance

Cons

Pricing details are not publicly available
Requires integration with ecommerce systems
May involve a learning curve to master all features

FAQs

What is incrementality in retail media?

Incrementality measures the true impact of retail media campaigns by isolating their effect on sales, excluding external influences.

Why is neutrality important in media measurement?

Neutrality guarantees unbiased results, ensuring the platform's insights are objective and support your business goals without conflicts of interest.

How does Incremental maintain measurement consistency?

Incremental applies a standardized methodology across all retail media networks for reliable, comparable performance metrics.

Can this platform help optimize my ad spend?

Yes, it provides actionable recommendations to improve campaign efficiency and maximize return on investment.

Is integration with ecommerce systems required?

Yes, seamless integration with your ecommerce data is necessary to leverage the platform’s full capabilities.