
infiniteanalytics.com
AI-driven consumer insights platform designed for targeted marketing and strategic business decisions.
About infiniteanalytics.com
Infinite Analytics' Sherlock AI platform delivers AI-powered consumer insights, enabling businesses to deeply understand their customers. The platform helps target the right audiences with tailored products and optimize marketing strategies across channels. It analyzes online and offline behavioral, demographic, and action-oriented signals from a database exceeding 350 million consumers. Key features include cross-channel marketing planning, site selection analysis, and audience behavior insights, all designed to enhance profitability and strategic growth.
How to Use
Leverage Sherlock AI to analyze consumer data, create targeted audiences, execute multi-platform campaigns on platforms like Meta and Google, monitor performance, and refine strategies in real time. The platform also offers valuable location insights for successful site expansion.
Features
- Intuitive Interface: Simplifies data integration and search functions.
- Deep Consumer Insights: Analyzes online and offline customer behaviors.
- Data Enrichment: Enhances your data with extensive third-party datasets.
- Location Intelligence: Provides foot traffic and competitive landscape insights.
- Site Selection Tools: Assists in analyzing trade areas and revenue potential.
- Marketing Analytics: Offers geospatial and psychographic data for campaign optimization.
Use Cases
- Analyzing consumer preferences and behaviors
- Enhancing marketing ROI through targeting
- Choosing optimal locations for retail growth
- Planning and optimizing cross-channel marketing campaigns
Best For
Pros
- Fully compliant with GDPR and CPA regulations
- Supports cross-channel marketing attribution
- Utilizes AI-powered tools for marketing and site selection
- Provides comprehensive consumer insights from a large data pool
- User-friendly and easy to navigate
Cons
- Pricing depends on an annual subscription, which may not suit all budgets
- Custom data integrations require assistance from support teams
- Primarily designed for mid-sized and large enterprises with substantial revenue
