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inpwrd.com

inpwrd.com

inPowered AI enhances media campaign results through advanced AI-driven programmatic optimization, tailored for agencies and brands seeking maximum media impact.

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About inpwrd.com

inPowered AI empowers agencies and brands to maximize their media campaign performance. Utilizing AI algorithms, it predicts the most effective impressions to achieve specific goals such as increased traffic, brand lift, viewability, leads, conversions, or return on ad spend. The platform integrates seamlessly via PMP or directly into DSPs for automated, optimized media buying.

How to Use

Activate inPowered AI programmatically through PMP by generating a Deal ID, or integrate directly into DSPs. Set your target metrics like click-through rate or viewability, input advertiser details, and let the AI optimize your media buying strategy to meet your objectives.

Features

  • Easy activation with Deal ID for AI optimization
  • Utilizes proprietary data for precise targeting
  • AI-enabled performance in PMP environments
  • Compatible with Index Exchange, Innovid, Edo, and Lucid integrations

Use Cases

  • Achieving specific KPIs such as CTR, viewability, or ROAS
  • Boosting campaign performance by 50% to 300%
  • Optimizing programmatic campaigns across Display, Video, and CTV channels

Best For

Programmatic advertising specialistsAdvertising agenciesMedia buyersBrands seeking media efficiency

Pros

  • Leverages AI for impactful media optimization
  • Unique data partnerships enable customized targeting
  • Demonstrated KPI improvements with significant ad spend
  • Simple setup without IOs or minimum spend requirements

Cons

  • Optional first-party data onboarding enhances customization
  • Requires specifying desired campaign outcomes
  • Pricing details are not publicly disclosed

FAQs

How does inPowered AI improve media campaign results?
It uses advanced AI algorithms and data partnerships to predict and target the impressions that will deliver your desired outcomes, such as increased traffic or ROAS.
What are the steps to activate inPowered AI?
You can activate it via PMP by generating a Deal ID or directly through DSP integration, then set your campaign goals for the AI to optimize accordingly.
Which data partners does inPowered AI work with?
It collaborates with Index Exchange, Innovid, Edo, and Lucid to access high-quality data that enhances optimization accuracy.
Can inPowered AI be used across different ad formats?
Yes, it supports programmatic optimization for Display, Video, and Connected TV (CTV) campaigns.
Is first-party data necessary to use inPowered AI?
While optional, onboarding first-party data can improve customization and campaign performance, but it's not mandatory for activation.