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Mida.so

Mida.so

A lightweight A/B testing platform with seamless GA4 integration and intuitive visual and code editors for easy website optimization.

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About Mida.so

Mida is a highly efficient A/B testing platform designed for websites, offering effortless integration with GA4 and unlimited testing capabilities through visual and coding editors. Built for no-code marketers, it enables quick website optimization and conversion improvements. Mida supports A/B split testing, URL redirection experiments, SPA testing, feature flag management, and personalized web experiences. Compatible with popular tools like WordPress, Shopify, Webflow, WooCommerce, ClickFunnels, Slack, and more, it simplifies complex testing workflows.

How to Use

Create variations effortlessly without coding, then edit and publish variants with simple clicks. Reposition elements by dragging, and customize with JavaScript and CSS. Integrate Mida by adding a small HTML snippet to your website’s HEAD section for seamless operation.

Features

  • Intuitive visual and code editors
  • Advanced feature flag management
  • URL redirection testing
  • No-code deployment options
  • Comprehensive A/B split testing
  • Seamless GA4 integration
  • Personalized web experiences

Use Cases

  • Implement new features without coding
  • Customize website content for specific user segments
  • Conduct A/B tests on single-page applications (SPAs)
  • Enhance website conversion rates
  • Test multiple website variations to improve performance

Best For

Digital marketing professionalsE-commerce businessesConversion rate optimization specialistsProduct managersWeb developers

Pros

  • Simple integration with GA4 analytics
  • AI-generated copy suggestions
  • Supports cross-domain testing
  • Unlimited testing with visual and code editors
  • No-code deployment simplifies setup
  • Lightweight scripts ensure fast website load times
  • AI-assisted goal verification enhances accuracy

Cons

  • Limited projects and goals in the free plan
  • Pricing may increase with higher traffic volumes
  • Server-side testing (SDK) available only in Growth plan

Pricing Plans

Choose the perfect plan. All plans include 24/7 support.

Forever Free

$0/month

Ideal for small websites, offering 25,000 monthly test users. Includes limited projects, tests, and goals, along with unlimited team members. Features include no-code visual and code editors, A/B and URL tests, AI-powered copywriting, goal verification, feature toggles, cross-domain testing, and interactive reports.

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Most Popular

Growth

$199/month

Comprehensive A/B testing solution for scaling websites. Includes all features of the Free plan plus 100,000 monthly test users (additional $249 per 100K MTU), unlimited projects, sequential and server-side testing, advanced targeting, no-code deployment, full third-party integrations, campaign scheduling, personalized messaging, and dedicated QA support.

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Enterprise

Custom

Tailored solutions for large-scale websites. Includes all Growth features plus 100,000+ monthly test users, customized options, managed services, dedicated account managers, developer support, live chat, SAML SSO, and service level agreements for enterprise needs.

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FAQs

What does Monthly Tested Users (MTU) mean?
MTU refers to unique visitors who participate in your A/B tests during a billing cycle.
How is MTU counted in Mida?
Each unique visitor who interacts with at least one active experiment in a month is counted once, regardless of multiple interactions.
Will using Mida slow down my website?
Mida’s script is minimal—only 20KB—ensuring your site loads quickly without performance issues.
Can I use Mida for mobile app testing?
Mobile app testing is in beta. Contact us via email to participate in free beta testing.
Is Mida compatible with platforms like Webflow or Wix?
Yes, Mida works with most websites that allow adding custom HTML code snippets.
Can I test across multiple domains?
Absolutely. Mida supports cross-domain testing by using the same project snippet across different websites or domains.
Are live deployment and personalization features free?
All features, including live deployment and personalization, are included in the Growth plan; no separate charges apply.