Outset.ai
An AI-powered research platform that enables rapid, in-depth customer insights through generative AI technology.
About Outset.ai
Outset by Parnassus Labs is an AI-driven research platform designed to help companies seamlessly integrate generative AI into their products without requiring AI expertise. Leveraging advanced language models like GPT-3, it facilitates quick deployment of AI features, supporting development, testing, and optimization for specific use cases. The platform conducts AI-moderated interviews to gather rich qualitative insights at scale, transforming raw conversations into actionable themes and summaries efficiently.
How to Use
Upload your discussion guide, select participants from your existing panel or Outset’s network, and let the AI interviewer conduct interviews. Instantly receive summaries, thematic analysis, and highlight reels for quick insights.
Features
- AI-facilitated interviews
- Automated summaries and highlight reels
- Customizable AI interviewer personas
- Flexible participant recruitment options
- Advanced unmoderated testing capabilities
- Supports multimodal research including video, voice, and text
Use Cases
- Creative and Concept Testing
- Product Innovation and Validation
- User Experience and Usability Testing
- Customer Segmentation and Persona Development
- Market Strategy and Positioning
- Brand Research and Analysis
Best For
Pros
- Provides instant summaries, themes, and highlight reels
- Speeds up research timelines from weeks to hours
- Reduces costs by enabling a single researcher to perform extensive analysis
- Offers versatile participant recruitment options
- Supports conducting hundreds of interviews simultaneously in multiple languages
- Enables multimodal research with video, voice, and text
Cons
- Requires careful design of discussion guides for optimal AI results
- May not capture subtle human emotions as effectively as human moderators
- Potential for AI biases affecting research outcomes