Ridley

Ridley is an AI-powered real estate platform that enables homeowners to sell their properties without paying the traditional 6% commission, saving thousands in fees.

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About Ridley

Ridley is an innovative real estate platform that helps homeowners sell their homes efficiently and cost-effectively. It offers AI-driven tools, expert support, and seamless listing distribution to major platforms like MLS, Zillow, and Redfin. Designed to simplify the selling process, Ridley provides step-by-step guidance, pricing analysis, professional listing creation, access to trusted vendors, concierge assistance, and optional legal services—all for a flat fee, eliminating the traditional 6% agent commission and maximizing your home’s equity.

How to Use

Homeowners can leverage Ridley's AI-guided process to sell their property independently. The platform offers pricing tools, professional listing creation, and distribution across major real estate sites. Buyers access the listing, while sellers utilize trusted vendors, concierge support, and optional legal assistance from start to finish, ensuring a smooth and cost-effective sale.

Features

Yard Sign for Property Visibility
AI-Driven Step-by-Step Guidance
Access to Trusted Home Improvement Vendors
Smart Document Management Assistant
Customized Property Listing Page
MLS and Major Site Distribution via Licensed Broker
On-Demand Legal Support for Contracts and Offers
AI-Powered Pricing and Market Analysis
Personalized Concierge Support from Real Experts

Use Cases

First-Time Home Sellers seeking clear guidance
Homeowners wanting to maximize equity with flat fees
Real estate developers listing multiple properties
Experienced sellers aiming to skip traditional agents
Builders looking to streamline property sales

Best For

Homeowners seeking to sell independentlyHomeowners aiming to save on commissionsReal estate developers and buildersExperienced home sellersFirst-time home sellers

Pros

Provides full listing distribution to MLS, Zillow, Redfin, and more
Offers comprehensive AI-guided selling process
Includes optional legal support for contracts and offers
Suitable for first-time sellers and experienced investors
Saves thousands by avoiding traditional agent commissions
Empowers sellers to maintain control of their sale
Access to trusted vendors for home preparation
Dedicated concierge support from real estate experts

Cons

Requires a more hands-on approach compared to full-service agents
Results depend on user decisions and market conditions
Operates as a technology platform using third-party brokerage services

Pricing Plans

Choose the perfect plan. All plans include 24/7 support.

Ridley Essentials

$999

Includes AI-powered guidance, Smart Pricing Tools, a custom property page, yard sign, trusted vendor network, document assistant, concierge support, and MLS listing through a licensed broker.

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Ridley Essentials + Legal

Starting at $2199

All Essentials features plus legal support, including attorney access, offer review, contract guidance, legal consultations, and closing assistance.

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FAQs

What is Ridley and how does it assist in selling my home?

Ridley is an AI-powered platform that guides homeowners through the selling process, offering tools, expert support, and full listing distribution to major sites, all for a flat fee to save on commissions.

Does Ridley handle real estate brokerage services directly?

No, Ridley is a technology platform that partners with licensed brokers to provide MLS distribution and other services. It does not directly act as a brokerage.

How much money can I save using Ridley?

Ridley helps you save thousands by replacing the traditional 6% commission with a flat fee. Typical savings range from $20,000 to over $130,000, depending on your home’s value.

What features are included in the Ridley Essentials plan?

The Essentials plan includes AI-guided selling support, pricing tools, a custom property page, yard sign, trusted vendor access, document assistance, concierge support, and MLS listing via licensed brokers.

Is legal support available with Ridley?

Yes, legal support can be added to the Essentials plan or included in the higher-tier package, providing access to attorneys for contract review, offer negotiations, and closing guidance.