Ridley

Ridley is an AI-powered real estate platform that enables homeowners to sell their properties without paying the traditional 6% commission, saving thousands in fees.

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About Ridley

Ridley is an innovative real estate platform that helps homeowners sell their homes efficiently and cost-effectively. It offers AI-driven tools, expert support, and seamless listing distribution to major platforms like MLS, Zillow, and Redfin. Designed to simplify the selling process, Ridley provides step-by-step guidance, pricing analysis, professional listing creation, access to trusted vendors, concierge assistance, and optional legal services—all for a flat fee, eliminating the traditional 6% agent commission and maximizing your home’s equity.

How to Use

Homeowners can leverage Ridley's AI-guided process to sell their property independently. The platform offers pricing tools, professional listing creation, and distribution across major real estate sites. Buyers access the listing, while sellers utilize trusted vendors, concierge support, and optional legal assistance from start to finish, ensuring a smooth and cost-effective sale.

Features

Yard Sign for Property Visibility

AI-Driven Step-by-Step Guidance

Access to Trusted Home Improvement Vendors

Smart Document Management Assistant

Customized Property Listing Page

MLS and Major Site Distribution via Licensed Broker

On-Demand Legal Support for Contracts and Offers

AI-Powered Pricing and Market Analysis

Personalized Concierge Support from Real Experts

Use Cases

First-Time Home Sellers seeking clear guidance

Homeowners wanting to maximize equity with flat fees

Real estate developers listing multiple properties

Experienced sellers aiming to skip traditional agents

Builders looking to streamline property sales

Best For

Homeowners seeking to sell independentlyHomeowners aiming to save on commissionsReal estate developers and buildersExperienced home sellersFirst-time home sellers

Pros

Provides full listing distribution to MLS, Zillow, Redfin, and more

Offers comprehensive AI-guided selling process

Includes optional legal support for contracts and offers

Suitable for first-time sellers and experienced investors

Saves thousands by avoiding traditional agent commissions

Empowers sellers to maintain control of their sale

Access to trusted vendors for home preparation

Dedicated concierge support from real estate experts

Cons

Requires a more hands-on approach compared to full-service agents

Results depend on user decisions and market conditions

Operates as a technology platform using third-party brokerage services

Pricing Plans

Choose the perfect plan for your needs. All plans include 24/7 support and regular updates.

Ridley Essentials

$999

Includes AI-powered guidance, Smart Pricing Tools, a custom property page, yard sign, trusted vendor network, document assistant, concierge support, and MLS listing through a licensed broker.

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Ridley Essentials + Legal

Starting at $2199

All Essentials features plus legal support, including attorney access, offer review, contract guidance, legal consultations, and closing assistance.

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Frequently Asked Questions

Find answers to common questions about Ridley

What is Ridley and how does it assist in selling my home?

Ridley is an AI-powered platform that guides homeowners through the selling process, offering tools, expert support, and full listing distribution to major sites, all for a flat fee to save on commissions.

Does Ridley handle real estate brokerage services directly?

No, Ridley is a technology platform that partners with licensed brokers to provide MLS distribution and other services. It does not directly act as a brokerage.

How much money can I save using Ridley?

Ridley helps you save thousands by replacing the traditional 6% commission with a flat fee. Typical savings range from $20,000 to over $130,000, depending on your home’s value.

What features are included in the Ridley Essentials plan?

The Essentials plan includes AI-guided selling support, pricing tools, a custom property page, yard sign, trusted vendor access, document assistance, concierge support, and MLS listing via licensed brokers.

Is legal support available with Ridley?

Yes, legal support can be added to the Essentials plan or included in the higher-tier package, providing access to attorneys for contract review, offer negotiations, and closing guidance.