SwayID
An AI-driven platform designed to ensure FTC compliance in creator marketing campaigns, helping brands manage influencer content and avoid legal penalties.
About SwayID
SwayID is an artificial intelligence-powered platform that streamlines FTC compliance for creator-driven marketing campaigns. It helps brands and agencies prevent fines and build consumer trust by providing tools for influencer onboarding, automated training, content review, and evidence gathering. The platform minimizes legal risks by ensuring all influencer content aligns with advertising regulations and legal standards.
How to Use
Brands and agencies onboard their creators onto SwayID, where they complete automated compliance training. The platform’s AI reviews influencer and UGC content for potential violations before publishing. It also automatically archives compliance evidence for audits and legal protection, simplifying regulatory adherence.
Features
- Dedicated support from compliance specialists
- Automated collection and storage of compliance evidence
- Self-guided creator training modules
- AI-driven content review for violations
- Seamless creator onboarding process
Use Cases
- Identify and resolve compliance issues before content goes live
- Ensure influencer posts adhere to FTC guidelines to prevent fines
- Train and manage creators on advertising regulations
- Gather and archive evidence for legal audits
Best For
Pros
- Streamlines compliance workflows, saving time and resources
- Centralized platform for managing influencer content and compliance
- Reduces risk of costly FTC fines and legal issues
- Utilizes AI to accurately detect potential violations
- Provides dedicated support for regulatory challenges
Cons
- Initial setup requires onboarding of creators
- AI detection may need human review for accuracy
- Learning curve to fully utilize all platform features