Tracardi

An open-source Customer Data Platform (CDP) designed for automated customer engagement and personalized marketing experiences.

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About Tracardi

Tracardi is an API-first, low-code/no-code open-source Customer Data Platform (CDP) built for businesses seeking automated customer engagement. It consolidates data from multiple sources, enabling highly personalized interactions and targeted marketing campaigns. Key features include real-time data processing, extensive plugin capabilities, and support for multi-tenant environments, making it adaptable to diverse business needs and scalable for growth.

How to Use

Begin by contacting Tracardi for a demo. Install the demo or proof-of-concept version to explore its features. Once satisfied, sign a contract and deploy the full production version to leverage its full capabilities.

Features

Unifies customer data from multiple sources
Supports low-code and no-code integrations
Processes data in real time for immediate insights
Offers multi-tenant support in enterprise editions
Provides extensive plugin and extension options
Automates digital customer experiences
Facilitates personalized engagement strategies

Use Cases

Real-time collection and analysis of customer behavior data.
Seamless integration with existing systems via API-first architecture.
Creating detailed customer profiles for targeted marketing.
Leveraging unified data to execute personalized marketing campaigns.
Eliminating data silos to centralize customer information.

Best For

Chief Technology OfficersSales and marketing teamsCustomer support teamsBusinesses of all sizesDigital marketing professionalsSaaS platform providers

Pros

Open-source framework promotes transparency and ongoing improvements.
Enables real-time data processing for immediate insights.
Highly customizable workflows with plugin support.
API-first design ensures seamless system integration.
User-friendly low-code/no-code interface broadens accessibility.
Cost-effective compared to other customer data platforms.

Cons

Single-tenant limitation in the Enterprise edition.
Lower event throughput in the open-source version.
Single-tenant architecture in open-source and Enterprise editions.

Pricing Plans

Choose the perfect plan. All plans include 24/7 support.

Open-Source Version

Free

Ideal for small businesses with limited customer volume. Provides behavioral data collection, customer profile stitching, event orchestration, and basic automation. Limitations include lower event throughput, single-tenant deployment, and limited automation features.

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Commercial Enterprise

Suitable for large organizations with extensive data needs. Includes advanced features like event validation, custom profile merging, high performance with parallel processing, extended automation, data streaming via queues, and separate testing environments. Single-tenant architecture applies.

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Commercial Multi-Tenant

Designed for SaaS providers, offering multi-tenant setup, installation and integration support, and reduced costs per tenant.

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FAQs

Is Tracardi available for free?

Yes, Tracardi offers both a free open-source version and a paid commercial edition.

How does Tracardi operate?

Tracardi collects event data from sources like mobile apps, websites, CRMs, e-commerce platforms, CSV files, and APIs, then unifies and orchestrates this data for customer engagement and system integration.

Can Tracardi integrate with legacy websites?

Yes, integration is straightforward by embedding a simple JavaScript snippet into your website.

How does Tracardi gather website data?

It embeds a JavaScript code that captures user interactions, sending data such as actions, IP addresses, browsers, and devices to the Tracardi server for processing.

Is Tracardi suitable for small businesses?

Absolutely, especially the free open-source version, which offers essential features for small-scale customer data management.

What are the benefits of using Tracardi?

It offers real-time data processing, flexible integrations, and customizable workflows, helping businesses deliver personalized customer experiences efficiently.