Wayde
Advanced influencer discovery platform for brands and marketing agencies.
About Wayde
Wayde is an intelligent influencer discovery engine designed for brands and marketing agencies. It enables users to identify highly specific creators from a database of over 450 million influencers. The platform offers contact details and in-depth performance analytics. Wayde evaluates influencer engagement, audience targeting, life moments, and PR safety to connect brands with the most suitable influencers quickly. Leveraging innovative algorithms, it helps users work smarter and more efficiently in influencer marketing campaigns.
How to Use
Wayde provides three effective ways to find ideal influencers: 1. Upload your campaign brief for AI-driven creator recommendations. 2. Use advanced filters to narrow down creators by audience, style, and campaign goals. 3. Describe the influencer profile you seek, and Wayde will instantly generate the best matches.
Features
- Powerful filtering options by niche, aesthetic, management style, sponsorship types, and brand partnerships
- Comprehensive performance analytics
- PR safety assessment for collaboration suitability
- AI-driven influencer discovery engine
- Extraction of creators' key life moments
- Influencer contact information
- Detailed engagement metrics and fake follower detection
- AI analysis of campaign briefs for targeted results
- Access to a database of over 450 million influencers
Use Cases
- Partnering with authentic, high-engagement creators by analyzing engagement rates and fake followers.
- Researching niche influencers with specific criteria, such as owning a certain dog breed.
- Finding micro-influencers and ensuring they meet campaign guidelines.
- Locating women producing educational content on menstruation and hormonal health for targeted audiences.
- Managing multi-creator campaigns efficiently with streamlined research.
- Simplifying workflow to quickly identify suitable influencers.
- Finding US-based outdoor enthusiasts sharing hiking content with specific dog breeds.
- Discovering professional hairstylists matching follower counts and engagement benchmarks.
Best For
Pros
- Intuitive interface simplifies the entire influencer research workflow.
- Enhances strategic decision-making in influencer marketing.
- Exceptional tool for micro-influencer research and verification.
- Addresses key needs for multi-creator campaign management.
- Reduces time spent on influencer vetting and outreach.
- Backed by a passionate, innovative team.
- Provides detailed analytics to identify genuine, high-performing creators.
Cons
- No specific drawbacks mentioned in the available information.